4 Tips to Identify the Right Social Media Site for SEO

Social signals are important for SEO. However, given the plethora of social networking sites, it is difficult, not to mention confusing to figure out where exactly you need to be present for maximum SEO benefits.

Why You HAVE to be Present on the Right Social Networks SEO benefits from social media occur due to the following reasons:-
(1)Social signals represented by greater social shares for your content.

(2(Social signals represented by influencers in your niche sharing your content socially.

(3)Back links from relevant high ranking websites/blogs, which occur when people

(4)naturally link to your content or when you snag guest blogging opportunities, all due to

(5)relationship established on social media.

(6)It is obvious all the above will happen only if you are present on a social media site where your customers are, and because of which the rest of your industry is active.

(7)Only by selecting the right social media will you get the chance to socially interact with your customers, professional community, and the influencers in your niche.

Tips to Choose the Right Social Media Network for Your Business:-

(1) Recognize that Your Business in Unique: 

It is important to know that every business has unique characteristics and will do well on one or two specific sites. Just because your friend’s business picked up immense traffic from MySpace(he may be in some music related niche), does not mean your tyre retail business will do wellc there. Obviously, it won’t, because that is not your target audience.But yes, finding out the ‘social presence’ of your competitors definitely is a smart strategy.

(2) Find the Match Between the Demographics of the Site and Your Audience 

As we saw above, there has to be a match between your audience demographics and the dominant demographics of the social media site you are targeting. This infographic gives all relevant details. To take an instance to target 18-25 year olds, it appears that Facebook (29%) is the best place followed by Google+ and Linked In and then Twitter.

(3) Identify Business Specific Niche Social Media Sites 

Certain social media sites are specific for certain niches. Like MySpace is specific for the music business. But that is not the only one. There are several and you have to identify what is specific for your business. Here are two resources that give you 10 specific and 3 specific niche social media sites. Does any one of them suit your business?

(4) Leverage the Characteristics of the Social Network 

Just like your business has specific characteristics, every social media network too has specific characteristics and you must leverage it maximally for your business. For instance, use YouTube for product demonstrations, creative video promotions (with or without cats/cute babies), use Foursquare/Yelp if you are a local business and want to attract more local traffic.While Facebook, Twitter and Google+ remain top social media sites for SEO, it is necessary to find out which of these will give you maximum SEO benefits. And it is necessary to look beyond the big 3 for best results.

What social media sites are you on?

This post was written by Yasir Khan link builder and SEO consultant. He is the founder of

top Canadian SEO company Quantum SEO Labs.

Special Thanks to yasir khan for writing Article For Tricks For You